ABOUT UPF OFFICIAL

UPF Official reimagines performance wear with clean finishes, premium materials and a rhythm all its own. A house of movement and modernity, we design elevated essentials for wherever life takes you, from laid back coastlines to crisp winter air. Think elevated hoodies, crisp cotton shirts, gradient shorts and full print performance wear, all made with fabrications that deliver comfort, structure, and subtle luxury. Our style is refined but never quiet. Whether you're chasing sun, layering up or standing still, UPF Official brings confidence to wherever you are. This is modern design in motion - effortless, technical and made for those who keep moving forward.

Our Mission

To craft clothing that inspires movement, self-expression and everyday confidence - no matter the season. We believe in fashion that performs with purpose, pieces that feel premium and look effortlessly good.