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Explore the New Arrivals collection of fresh essentials, crafted with premium materials and modern designs to elevate your wardrobe.

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Men’s Lightweight White Hooded Shirt – Front ViewUPF Official – White Lightweight Men’s Hoodie
Lightweight Hooded Shirt Sale Price$58.00 USD
Kraken Domain UPF 50+ long sleeve shirt. Sun-protective, moisture-wicking, and lightweight polyester. Designed for outdoor performance. upfofficial.comPremium Kraken Domain long sleeve shirt with UPF 50+. High-quality sun protection for men and women. Breathable, quick-dry fabric. Shop at UPF OFFICIAL – upfofficial.com
Kraken Domain Shirt Sale Price$48.00 USD
Essential UPF Reversible Bucket Hat in Black and Blue with UPF branding on both sidesEssential UPF Reversible Bucket Hat in Black and Blue with UPF branding on both sides
Essential UPF Reversible Bucket Hat Sale Price$40.00 USD
men’s Earth View printed short sleeve crewneck – front viewAngled back-side view of Earth View shirt displaying seamless Earth artwork and stitching.
Printed Short Sleeve Crewneck Sale Price$38.00 USD
Beige and black cap with a logo on a light gray backgroundBlack and beige cap with mesh back on a white background
UPF Star Emblem Cap Sale Price$34.00 USD
Women’s Pacific Aura printed short sleeve crewneck – front viewWomen’s Pacific Aura printed short sleeve crewneck – front view
Printed Short Sleeve Crewneck Sale Price$34.00 USD
Men’s Pacific Aura printed short sleeve crewneck – front viewClose-up of Pacific Aura print and ribbed collar on men’s crewneck
Printed Short Sleeve Crewneck Sale Price$34.00 USD
Everyday Lavender Frost women’s short sleeve UPF shirt, front view with our signature mountain logo.Person wearing a lavender t-shirt with a small logo on chest
Short Sleeve Crewneck Sale Price$34.00 USD
White socks with green and blue pattern on a light gray background Wave, Socks by UPF Official – Premium Cotton Blend
Wave Socks Sale Price$17.00 USD
Black Diamond Emblem Sock with red embroidered logo.
Diamond Emblem Socks Sale Price$17.00 USD